Wednesday, 23 November 2016
LO4: Audience Research
LO4: Audience Research
RAJAR (Radio Joint Audience Research) - collects data on radio listeners
BARB (Broadcaster Audience Research Board) - collects data regarding television
NRS (National Readership Survey) - collects data regarding how many people read magazines and newspapers
For this section of the exam you have to analyse data that is collected by the organisations.
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