LO4: Understand the target audiences of media products

LO4: Understand the target audiences of media products

Demographic - Characteristics of the target audience

Conglomerate - A large company that owns other smaller companies (subsidiaries)

Horizontal integration - A conglomerate can market its media products across its subsidiaries on
different platforms

Audience - People who use/view/listen to a media product

Independent - A media company that isn't owned by a conglomerate and doesn't won any subsidiaries.

Niche - A specific target audience

Mass - A large target audience