Audience Theory

Audience Theory

All media products have invisible fictions before they are made.

          - John Hartley (1987)

All media producers have imaginary entities in mind before their production.

          - Ien Ang (1991)

Audience Profile

Throughout Django Unchained there are multiple scenes of extreme of extreme violence such as when D'artagnan gets ripped apart by dogs or the final shootout scene at Candy Land. Because of this the target age for the film would be 18 to 50. Over 18 because of the age certificate of the film and younger than 50 as people over this age may not want to watch it as they may deem its use of violence and language "distasteful".  These instances of extreme violence would also lead to the target audience being mostly female as stereotypically, women are less likely to want to watch violent films. The gender split (Male/Female) would be about 70/30.