LO2: Advertising

A media product, such as a film, can be advertised through many different platforms. Such as: Billboards, social media, trailers, magazine adverts, web adverts, app/game. A social media campaign would be a successful method of advertising as it is free and it is likely to reach a wide audience. An app or game is a good method of advertising as it is a good way for the audience to interact with the production. A magazine advert is a good method of advertising as it can reach an older audience that may not have a digital device where they are exposed to social media.