LO4: Uses and Gratifications Theory

LO4: Uses and Gratifications Theory

There are four reasons that people consume media products: surveillance, escapism, building personal identity and building personal relationships

Surveillance - people consume media products to see how other people live.

Escapism - people consume media products to escape from their real lives and pretend they are somewhere better.

Building personal identity - people consume media products to converge with what they see and build their own identity.

Building personal relationships - people consume media products to provide a topic of conversation.

Django Unchained offers the gratification of escapism into a past time in what could be a different country to the one that the audience lives in.