LO2

Pre 2000

Web 1.0 - not interactive

2000

Broadband - faster download speed

web 2.0 - interactive - VOD (Video On Demand services)

YouTube 2005

Digital methods are in existence because of technological convergence (technologies coming together to provide a new source for the audience.

"Black box" (referring to a smart phone)
            - Henry Jenkins (2006)

"Above the line" advertising methods

Premieres
Trailers
Posters
Reviews
Targets large audiences

"Below the line"advertising methods

Social Media